RM Surveys Reveals New Brand
Marking a true milestone, today we welcome the biggest change to RM Surveys identity since the establishment in 1995.
RM Surveys has unveiled a new visual identity that captures the array of services on offer, diversity of products and investments in modern surveying technology.
The new brand identity reflects advancements that have been taking place at RM over the past 12 months, as the company focus on customer service and marketing while continuing to hold their position as market leaders in the field of surveying.
RM Surveys Founder Geoff Robb said the changes to RM’s visual identity were designed to match client and staff expectations of the complete offering and service and that RM is known for.
“We’ve been busy behind the scenes, researching, listening to our customers and staff to truly understand them to become the best team we can be,” says Mr Robb. “The new brand and our refined essence really signifies this – through relationships, we aim to deliver ultimate satisfaction.”
The brand project extended further beyond the newly developed visual identity, incorporating market research, client and staff engagement to articulate the brands positioning statement “Partners in Precision” – championing the company’s commitment to knowledge, professional expertise and authentic positive relationships beyond delivering purely innovative and accurate surveying solutions.
Amongst the upgrades, clients and staff will begin experiencing increased engagement and communication through the “Reveal More” campaign that invites customers to uncover the vast array of solutions and services that RM offers and their benefits.
Specialist brand & digital agency, The Freeform Foundry, worked with RM Surveys on the brand identity and also launched a new advertising campaign featuring the new look across their newly developed digital channels.
Brett Novak, Creative Director at The Freeform Foundry said: “RM Surveys are the market leaders in their category and are a highly visible fixture across the wider landscape. Our challenge was to evaluate the business and industry with fresh eyes to determine the reasons for their success to date, in addition to exposing the bundle of benefits delivered to clients and providing constructive feedback to staff. “
“The organisations next level determination required a bold an technically proportionate identity that is representative of their proactive and positive spirit.”
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